About us

In 1979 Founder Rokie Bernstein had a vision. She was living in Banff at the time and realized that most of the stores sold typical souvenirs. Being a seasoned traveller herself, she realized not everyone wants to buy a typical souvenir or present to take home. Her business and fashion background led to her “ah ha” moment. Thus the idea for Snowflake was born. Snowflake represents “simply the best in Great Canadian Design.” For almost 40 years we have showcased Canadian companies. We specialize in outerwear and accessories for women and men. Our focus is on natural sustainable materials like; cashmere, wool, leather, shearling and fur. We source high quality products. Our buyers goal is to provide the best value for the money, whether it is our $60.00 gloves or our $10,000.00 fur coat. We are committed to giving our customers a great shopping experience. Our four stores in Banff, Vancouver and Whistler are renowned for superb customer service.